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If you have owned a business for any time at all, you know that systems are critical to successful operations for your organization. At Law Marketing Systems, we believe that systems and automation are so crucial, that we’ve built our entire business model around systemization.
If you remember back in step number two (Media Platforms & Lead Generation Offers), we discussed planning out your “drip marketing” to your prospects. Well, there has to be a delivery mechanism to send the emails, letters, faxes, and scheduled phone calls for your sales people. In step four we will discuss how to automate your follow up with software and to build a “raving fans” customer base.
The last part of day 2 will be discussion of customer retention and automating the follow up emails, faxes, direct mail, and phone calls to your prospects. There are several inexpensive marketing automation systems that Matt will share with you regarding the systemization of your follow-up.
In the automation section, our goal is to make sure we cover two key points in your marketing.
- Systemize the Follow-up for all (A-Z) prospects to increase conversions.
- Systemize your customer follow-up with “Raving Fan” Service so that customers become customers for life.
In review, this four step process covers every critical area of your marketing, insuring that your business will grow. The four systematic steps will uncover areas of weakness and also reviews areas of potential opportunity that you might be missing.
Step One – Unique Selling Point – You will have clarity on all marketing goals, ideal customer profiles, tracking, and define a unique selling point (USP) which separates you from the competition.
Step Two – Platforms & Offers – You will have clarity on your marketing platforms, free offers, and follow-up for all of your lead generation. You’ll also review your conversions and implement split testing.
Step Three – Marketing Arsenal – You will have clarity on additional marketing that will drive eyes and ears to review your offers and build your pipeline of prospects.
Step Four – Marketing Automation – You will have clarity on how to automate the entire follow up process from prospect marketing automation to customer retention.
So, only one question remains. Are you ready to double or triple your revenues? If so, we encourage you to schedule your free 15 minute consultation with Matt Law.
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