Why Email Marketing
There is a stigma about email marketing that it is a nuisance to all! Most businesses know that they should be using email marketing, but use the excuse that nobody will read it. However, this thinking is FLAT OUT wrong!
Here are 3 Rules to Email Marketing… Follow them and people will read your emails!
1.DO NOT SPAM – Good email marketing doesn’t spam, and only sends to people who have requested more information. The key to your success with email marketing is to build a large list of verified OPT-ins! You can easily do this with LMS and our 4 step marketing methods. By having a good offer, you’ll find that people will quickly join your marketing list. NEVER send unsolicited emails.
2.DO NOT BORE – If people have joined your email list, then they expect to hear something of interest. If it is boring, then you’re clogging up their inbox. DELETE! Worse yet, they will opt-out of your marketing. So, make sure that you follow the 50/50 rule. Give one solid email of help for every email you try to sell something. People will not put up with boring sales emails unless you’re bringing value most of the time.
3.DO BE PRECISE – Effective email marketing is geared and targeted to where people are at on the A-Z buying scale. For example, you can’t send hot, ready to buy prospects the same message as past customers! You can’t send a buyer the same email as you would a brand new customer either! No, the key to successful email marketing is to know where the recipient is on the marketing spectrum and then delivering systemized, personal emails.
Remember email marketing works! It is effective, and if done correctly, it will increase your sales and help your organization grow! Contact us today and to learn how we can help you with your email marketing!