Many business owners refuse to use pay per click marketing! You might be of the same opinion, or you might be wondering how to use PPC to increase your revenues!
There are 2 important things to consider when implementing a PPC campaign.
- Conversion Rates - By far, you shouldn’t use PPC unless you are willing to track, test, and work on conversions. If you’re spending thirty cents per click, you need to at least be breaking even! Yes, breaking even is great as long as you are gaining leads on your offers.
- Quality of your Campaign - Each of your keywords will be given a quality score. The higher it is, the less you’ll pay per click. Most advertisers do not understand how this works, so they are overpaying for every single click.
At LMS, we focus on conversion & quality by setting up unique landing pages with variables. This allows you to have a very high conversion rate and a very high quality score. Ultimately, you’re costs will go down and your conversions can be tracked and tested to see exactly what causes the highest conversion rate. Many of our clients achieve conversions well over 5% and some as high as 15%.
When you contact Matt Law, he’ll discuss how you can lower cost and increase conversions. LMS can also manage your PPC campaign for a monthly retainer fee.