Stop Looking at Portfolios and Start Looking for Money!
First of all the answer is “YES”, we do build websites. In fact, our team built this website. We’ve built dozens of websites for our clients over the years. However, before you ask to see our portfolio, I need to tell you why our PORTFOLIO isn’t the most important thing.
Granted, you want a good clean design for your website! You want good lines and smooth navigation! But more than anything, you want the site to convert! So, here are a few rules for building a website that we highly suggest. If you do these things, you’ll find that your website is a great marketing tool!
- Purpose – What is the purpose of your website! Is it quick sales? Leads? Whatever the purpose of the site, someone should know what you do within 30 seconds of visiting your site or they are going to leave. If your goal is to attract sales, then your shopping cart should be very easy to use and make sense for the most basic online shopper. If your goal is to capture leads, then make sure you have the offer right out in front of them with an easy opt-in form.
- Design – Build your design based on your target audience. If you’re marketing to stay at home moms, then make a nice design that moms would be attracted too. If you’re marketing to executives, then a cleaner more professional look would be more appropriate. Match your design with your audience.
- Offers – Put an offer or contact form on every page! Give your clients an opportunity to know you! They can follow you on twitter, Facebook, or even listen to your podcast! Just look at our website! On top of that, give them a way to contact you quickly so there isn’t a big hassle for them. They shouldn’t have to go through dozens of pages to contact you!
- Track Conversions – If you are not tracking conversions, using split testing, or monitoring your website, then you’re leaving a lot of money on the table. For all of our websites, we include analytic tracking, split testing, and monitoring to make sure the site is pulling at peak performances.
Yes, we do build websites that serve a purpose! They will drive sales and leads! We do build websites to match the readers’ interest. We will monetize your website and place offers on it so you can build your marketing list. Lastly, we will track conversions and test offers to make sure your site converts at peak levels.
At LMS we believe that a good website is the foundation for good marketing! If you have a solid website, with a clear offer, then sales will come! Feel free to contact us today to learn more about our website design services. We’d love to speak with you about your ideas and concepts.